Following on from my last mini post regarding Zoom (click here to read) – the troubled video conferencing guys are having more of a meltdown.
Let me just you a couple of definitions first:
DAU – Daily Active User – is a user of a service (like Zoom) but who is only counted once per day. So, if you have say 5 zoom meeting in one day, you are only counted as a DAU once on that day.
This is the commonly used method of calculation used by companies to measure service usage.
DMP – Daily Meeting Participant – is a user of the same services but who is counted multiple times per day. So if you have the same 5 zoom meetings in one day, you are counted 5 times on that day.
So what?
Well, Zoom released some blurb recently saying that they had 300 MILLION DAU’s – that is 300 million unique users per day.
They have now said that they made a mistake and meant to say that they have 300 million DMP’s. That’s a big difference.
So what are the figures?
We don’t know. Zoom do not provide DAU figures just DMP data.
It’s still impressive, Zoom usage has soared from 10 million daily meeting participants (DMP’s remember) back in December to 300 million this month!
Equally impressive, but remember we are comparing apples and pears with the numbers, Microsoft said yesterday it now has 75 million daily active users (DAU’s) of Teams, a jump from 70 percent in a month.
For comparison, to add to the confusion, Google says that they have 100 million daily meeting participants (DMP’s) Meets per day.
Features
The big guys are lining up for a big fight for numbers. All are offering more and features to entice us to use their services. That can only be a good thing for us as end users.
Happy days.
Shak Inayat
0207 183 2898
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